The "Spot the IKEA" Ad Campaign was awarded in Graphis Advertising and many other award shows. It was the brilliant idea of Elspeth Lynn and Lorraine Tao of Zig, when they had their groundbreaking agency.

Grolsch Schmooth was the brainchild of Steph Mackie and Mark Biernacki. It was a great 2 year project that was actually shot with a Leica 35mm on B&W film ( yes, remember film? ) and then tinted in the printing process for this amazing look.

Eska Water - Studio Portraits

Curious Paper Promo for Arjo Wiggins, Paris, France - All clothes were made from paper - of particular interest is the aqua blue mesh was made for a single piece of paper cut in an intricate pattern to open like a mesh.

Premier Issue of Harry Magazine for Harry Rosen Menswear, Toronto shot in Vancouver and Chicago.

For several years we had the pleasure to drive all over France and Italy photographing people enjoying either a walking or a cycling trip through Tuscany, The Veneto and Provence.

Simple Pleasures. Cookies with very few calories, like the way we wish all desserts were..

The Northern Telecom Annual Report was a very prestigious project for us to work on. It was the beginning of a long relationship with Northern Telecom and then Nortel for many years. It also began a relationship with Woody Pirtle of Pentagram in New York City - one of the greatest graphic designers that the design community has ever seen and a pleasure to work with. His ideas were so so simple, so clear, they broke through with such clarity of communication. It was an honour to work with both companies and particularly Woody.

I was honoured to be asked by Mark Koudis of Koudis Design to shoot two stamps for him during his time working with Canada Post. Norman Rockwell had only ever illustrated 3 stamps for the US Postal Service. I have done 2 for Canada Post, maybe a 3rd will come in time. This portrait was so loved that many people were asking us to sign the stamp blocks and The National Portrait Gallery of Canada used it as a banner outside of the museum. What a great project. Thanks.

York University - "This is My Time" Ad Campaign shot for Doug Robinson of Doug Serge and Partners in 2012, 2013 and 2014.

Umbra Design Products. Ads that were published in Wallpaper, Elle Decor and many other design/interior magazines.

Another amazing project that found its way into Graphis Advertising Annual that year.

While working on several ads for Microsoft, I was asked if I would consider shooting one more shot out in front of the offices of Blink Pictures, the film company that represented me as a director at the time. It was an idea about warning people that a "Mugger" was hiding around the corner. Shot from the roof rack of my Land Rover in about 20 minutes, wouldn't you know it, it is always the last and fastest shot of the day that wins the most awards and it was published in Graphis Advertising Annual that year.

Yes, the dream shoot - "La Dolce Vita", January in Rome. When every minute of the day is magic hour. Working with a producer from Propaganda in LA and Cinecitta in Rome, we were able to simply and easily shoot in front of the Coliseum and along the Tiber River in the exact spot that Audrey Hepburn broke the guitar over a gentleman's head in Roman Holiday. What an amazing project.

Pearl Morissette Website - Vineyard in Jordan, Ontario, photographed for Mackie Biernacki.

Utopia Paper Promo about extreme winter mountain biking.

Mead Paper Promo - Henry Ford said, "Business is a combination of War and Sport". I was asked to do a photo-illustration for that quote. So I had the idea, that we are marionettes manipulating each other. So Stephen on the left is manipulating. Wayne with the baseball bat and Wayne on the right is manipulating Stephen with a golf club. This was shot 4x5 and created in camera with cross processing. This is the way the film looks. NO Photoshop. I created the illusion with the difference in the thickness of rope. That's all. They made T shirts and used it as a paper promo, but they were getting complaints that it was two white guys. They failed to see that each was holding each other's strings. Who else could you have picked? No one that wouldn't create gender or race controversy - nothing we would have any part of. It was simply two white guys messing with each other. I liked that.

Curious Paper - In The Gutter paper promo for Arjo Wiggins, Paris, France.

Transit Campaign for The Eaton Center, Toronto.

A 4x5 B&W Photography using Tri-X Film for Kodak. USA.

A series of  several still life photography for Digital News working with Mark Koudis of Koudis Design, Toronto.

Heart & Stroke Foundation working with Steph Mackie  and Mark Biernacki of Mackie Biernacki.

Advertising Posters for Ontario Tourism with giants from the world of comedy, Leslie Neilsen and Colin Mocherie

A series of Ads for Quicken, this portrait was shot in the stables of Casa Loma in Toronto.

Canadian Cancer Society working for Todd Mackie of FCB.

Devtek was a project for Paul Campbell when he was working with Scott Taylor and Paul Browning. It was a simple project that turned into something pretty special winning awards in Japan for the best brochures that year. When Woody Pirtle of Pentagram saw the prints, he just kept staring because of it's simplicity. It was an Aerospace Comapny that didn't make the whole, it made the parts, so we split the light into its parts taking Subtractive (RGB) Colour to make Additive Light (CMYK).

In late 1993, I received a call from Anne Telford of Communication Arts. She asked to speak with me and my assistant, Wayne Parent - who you see in this photo, would not let her speak to me because I was shooting. She said, I think he is going to want to take this call. CA had decided to do a Feature Article on my work for the May/June 1994 issue. I was honoured and flattered as I was one of the first, if not the first Canadian photographer to be given a feature article.
This photograph was the lead in that article. It was an image I had created for Digital News, all in camera on 4x5 film, about how ideas come to mind. I was thinking of Newton's Apple falling on his head.
Later that year, I had received a call from the New York Art Director's Club, saying that they were doing a book on digital photography - artists who work with computers. They had chosen 13 photographers and I was to be one of them. I said, "I am honoured, but I didn't make any of those photographs with a computer, they were all done - In Camera." After a long silence she said, "Oh, go on.". I said, I would have to decline.....

We had the pleasure of shooting almost all of Labatt's Packaging for 14 years. Including the first photos that were ever put on a beer box. They were the best client ever. The didn't come to the shoots, they didn't question the invoice and they paid in less than 30 days. What more can you ask for? We have the design group, Savage Sloan and the Bronfman family to thank for that. Thank you.

W Network - "Imagine Movies Without Women" A re-creation of the famous Marilyn Munroe subway grate shot from Some Like it Hot but a new twist. Shot for Elspeth Lynn and Lorraine Tao of Zig.

We were there a long time ago for the launch of President's Choice a few years before and had the pleasure of working on several TV commercials for the brand.

Northern Telecom's Annual Report - "Projections". I thought for the longest time my name was in designer's Rolodexs under "P" for Projections. This is pre-Photoshop. These are shot 4x5 film - transparencies and each city is projected with a 2 1/4 Rollei Projector using 6x6 slides. It was an amazing project because again it was with Woody Pirtle of Pentagram New York. It was publish as one of four of the best photo shoots in Graphis Annual Reports.

First Merchantile Currency Fund Annual Report was an amazing still life shoot we had the pleasure of shooting for several years. Each year had a new idea, but a simple visual direction. Part of the fun was propping for these photographs.

A simple photograph for Progressive Insurance, USA for Joyce Nesnadny of Nesnadny & Schwartz Design.

First Merchantile Currency Fund - "Puzzle" as a metaphor for piecing together an understanding of trading the world's currencies.

The Last Word - Edmund is not amused.